Click here to learn more and get started. However, we have managed to come around with these new emerging trends in the digital marketing industry. With that in mind, optimize your content for more than just one search engine. 63% of online consumers are more likely to return to a company website if it has a live chat option, hammering home the need for companies to take this channel seriously. Digital marketing cannot work in isolation. This is no time for a business to stand still, as the younger demographics and more tech-savvy consumers of today want brands to connect with them in new and exciting ways that make the customer journey easier and more enjoyable. The uses of blockchain are far more wide-reaching than just the financial world, however; this technology is also making waves in the digital marketing world. Read on to discover the digital marketing trends to be ready for in 2020. Here's what you can do when you take a photo of the following items: As CNet says, “Google Lens is turning into what Google Glass never was” when it comes to real-time augmented reality. This is a bit of an oversimplification, but all the things that make games engaging, addictive, … If the … November 28, 2017 News Desk Digital, Make in India 0. Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. For the past couple of years, voice search has been causing waves, changing the way search engine optimization works. The growing popularity of micro-moments means that marketers must rethink the linear marketing funnel that follows a set path: awareness, consideration and decision. Nostalgic Brand Marketing Trends have been a focal point in the digital age. For example, think about: And here's an example of our Marketing Impact Calculator to help you calculate how much more money you'll make with marketing: If you need convincing, consider that 91% of buyers are actively searching for more interactive content. While it is by no means struggling, it’s clear that Facebook is losing ground with the younger demographics, who tend to prefer the more visual, interactive experiences offered by Instagram, Snapchat, and the rising star, TikTok. Some of the ways brands can earn consumers' trust is by: In the same breath as privacy, we need to mention website security. Omnichannel marketing was one of the buzzwords of 2019. It must evolve. Single Grain is a full-service digital marketing agency that helps great companies grow their revenues online. authoritative) content on any given topic, preferably created by true experts in the field. Privacy Policy Personal Data Removal Request, That Have Generated 1,545%+ ROI for our Customers (and You Can Easily Use). Nidhi Dave is a content and brand strategist who ensures that a consistent brand message is delivered to the audience. Content creators can do this in their back-end code or by neatly organizing information in tables with labeled columns and rows. India is a quick moving … We recommend using AdvertiseCast for your podcast advertising needs. A unifying theme across all of these 2021 healthcare marketing trends is patient experience. However, this presents some interesting challenges. Chatbots will continue to be an important part of digital marketing in 2021. Social messaging apps aren't just for staying in touch with friends and family. With 27% of internet users expected to use ad blockers … People want to know they can trust brands, and that their personal data is safe. Many influencers have voiced concerns about this move, and therefore, companies should keep a close eye on the impact this will have in 2020. However, email marketing is evolving, and generic marketing emails aren't as effective as they once were. by Digital Uncut, Mayple, The Good Marketer. Mastercard created a Facebook messenger bot – which uses natural language processing software to decipher what the customer wants and respond as if it were a real person – to automate handling payments: Artificial intelligence will soon be the driving force behind many services and, currently, we already see it implemented in such areas as: Businesses adopting AI in 2021 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors. Only 10% of the best email marketers can achieve a newsletter sign-up rate that matches the performance of web push. So, as you can see, things are moving fast in the digital marketing world. If they think or talk about something, they want to learn more, see more and buy more of it with just a few clicks of a button. From Instagram Shopping to Facebook Marketplace… Social media is integral to digital marketing, and visual platforms like Instagram are gold for marketers. In our recent research project, ‘Emerging Trends in Digital Marketing’, First Point Research & Consulting and Sitecore surveyed 330 marketing managers… and the results tell a pretty worrying … 3. Forbes report that 78% of organizations either already have or are developing a customer data platform to help manage, analyze and leverage their data. The quality is always going to matter, but now there's more emphasis on the context and targeting. Everything from providing weather reports to automating some basic customer support functions can be easily handled by sophisticated software. Facebook is no longer the kingpin in the social media world. 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement), 54% of users convert from a segmented push notification, compared to only 15% for broadcast messages (a 3x improvement). Better yet, visual commerce is taking off as more consumers are willing to buy products through ads they see in their feeds. Find him on Twitter @cyberjuicetweet. Because influencer marketing is generally more authentic than corporate advertising: For this reason, Iceland, a popular British supermarket chain, switched from ads with celebrities to a campaign that features real-life moms. One exciting example of AI in practice is chatbots (more on that later). Nowadays, consumers want this type of memorable, fun content from brands, as it helps them feel more connected to the company. Growth Hacking Explained: What Is It and How Can It Benefit You? When it’s done right, structured data delivers a big SEO boost, as you may rank in that coveted Position Zero in one form or another, such as a Knowledge Graph Box, which displays important information about your business: Another possible boon of using structured data is that you can generate Rich Snippet results, which display images, review stats, and pricing. In other words, advertisers can hand the reins of their pay-per-click (PPC) campaigns to Google’s AI system, which will then optimize their budget to maximize their ROI. Ranking for Zero-Click Searches. I’ve chosen 5 emerging digital marketing trends for 2021 that will help you put your business in front of … chain).”. Digital marketing cannot work in isolation. Search Engine Journal asserts that the first brands to adjust to the demands of voice search will reap the greatest rewards, increasing their digital online revenue by 30% or more. 72% of businesses believe video content has improved their conversion rates. This growth is unlikely to falter in the wake of Instagram removing likes from the platform. This makes the quality, relevance and usefulness of marketing more important than ever.”. Getting inside the head of your ideal customer’s buying journey is key to actioning an effective omnichannel approach. In the next 5-7 years, messenger marketing is expected to be the number one marketing channel in the world. Arguably the world's most popular gaming influencer, Ninja, recently signed an exclusive deal with Mixer, which was a power play by the Microsoft-company in recognition of the expected value of live video streaming in the year ahead. Click here to request a personalized demo. As AI technology improves, companies can leverage data insights and machine learning to get a better understanding of customer behaviors, and then personalize it at the highest-level. Social media has been a hotspot for advertising for several years now, but one of the most interesting emerging trends in marketing is shoppable posts. As one of the most powerful … Here’s what we can expect: In 2021, the world’s big data industry will continue to grow exponentially, which is great news for marketers – if you know how to harness the power of big data. And when you consider the Smart Bidding feature on Google Ads, you’d be a fool not to give it a try. So as the new year progresses and SEO evolves, Google may crack down on major industries, particularly in health and finance where accurate information is critical. 7 of the Most Impactful Digital Campaigns of 2017… So Far, The Promotional Legacy of Game of Thrones, 3 Ways to Make Your Brand Legendary, Star Wars-Style, No need for breaks, vacations, or overtime pay. Single Grain HQ #3630 Aon Center, 707 Wilshire Boulevard Los Angeles, 90017, © 2020 Single Grain. Long-form content allows content creators to establish themselves as an expert on a subject and gives them more scope for targeting keywords. In 2021, website security is no longer an option. Neil Patel advises marketers to focus on building their expertise, pointing out that they can bolster their reputation with guest posts on industry-leading blogs, speaking at conferences, and by applying for awards. Trends are constantly and rapidly changing and new technological features emerge. I’ve chosen 5 emerging digital marketing trends for 2021 that will help you put your business in front of … This … AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2021. Related Reading: How to Create the Ultimate Marketing Funnel (Templates Included). Ultimately, a focus on omnichannel marketing is the road to an enhanced customer journey that keeps people coming back for more. Think again. It doesn’t matter what your industry is, or what products and services you offer - digital marketing trends cannot be ignored. ), Everything You Need to Know about Marketing Compliance for 2021, The Agency Accelerator: Start Your Own Agency, Choose the Right Digital Marketing Agency, 63% of consumers are highly annoyed with generic advertising blasts, 80% say they are more likely to do business with a company if it offers personalized experiences, 90% claim they find personalization appealing, 70% of consumers say that they have shared a brand’s video, 72% of businesses say that video has improved their conversion rate, 52% of consumers say that watching product videos makes them more confident in online purchase decisions, 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video, Get it transcribed so you have a text version of the video, Publish the transcription on your blog under an embedded YouTube video for better rankings, Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a, Turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats and images, Rip the audio alone and use it as a podcast episode, Use video thumbnails in your email marketing campaigns and the word “video” in subject lines to increase, 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves, 58% of people have bought a new product in the past six months because of an influencer’s recommendation, Image recognition with ANN (Artificial Neural Networks, Determining influencer performance with NLP (Natural Language Processing), Flagging posts that don’t follow disclosure guidelines, Elimination of fake engagements and spam bots, They launched a bunch of new tools to help merchants sell their products, including, 62% of Millennials are more interested in visual search capabilities than any other new technology, Images are returned for 19% of search queries on Google, There are over 600 million visual searches on Pinterest each month, Identify your consumers’ “I want to buy” moments, 50% of all searches will be via voice by 2020, 55% of all American homes will own a smart speaker by 2022, 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines, Add mentions for other brands and your fans, Invite followers to explore more with clear call-to-actions. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels. 6.4 hours is the average time that passes before the recipient opens a newsletter. Thanks to Siri, Google, Alexa, and a host of other ‘smart’ devices, verbal interaction with devices is continuing to rise. “5G will enable a fully-mobile and connected society — unleashing human and technological possibility, and fuelling business and financial opportunity.”, “The arrival of 5G may also finally bring millions of rural consumers into the high-speed data lanes where marketers increasingly sell their products. Methods will work forever huge part of the natural Language in user queries... Online purchasing decisions little worn out, the younger audience favors other methods of communication and prefers to deal less. 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