Yes, I know it has been done before. The main cities that have McDonalds restaurants in India are as follows; Delhi, Uttar Pradesh, Haryana, Punjab, Uttaranchal, West Bengal, Himachal Pradesh, Maharashtra, Gujarat, Karnataka, Andhra Pradesh and Madhya Pradesh. Treating people as individuals – Information on the other cultures available are usually based on a general basis, which means the information is not applicable for every single member of that culture. Strength of suppliers: – The power in the hand of the suppliers in the fast food industry would be not much until and unless the components of the offered products are not readily available in the market. http://www.assignmentcloud.com/CJA-344/CJA-344-Week-5-Learning-Team-Contemporary-Cultural-Diversity-Issues-Presentation McDonald’s knows Hindu do not eat beef and yet they still put beef extract in the oil, the reason may the company didn’t understand the Hindu culture clearly. This concept made things easier for them to deal with their customers and take orders in an effective manner during the busy hours specially. These factors also give other foreign fast food and retail stores a lesson … All the reputation and destiny of McDonald’s, there are fear about how the broaden of standardization of the franchise is affecting culture, manner and the environment. Even the milk-shakes and the soft-serves are made egg-less and only vegetable oil is used for the entire cooking process. The diversity in language and communication is one of the greatest components of the culture. McDonalds operates its business in more that 120 countries around the globe and has got around 32,737 outlets worldwide to serve its customers. Looking for a flexible role? How McDonald's, a beefburger company, penetrated and grew a business across India. Learn more about McDonald’s, including its history. To purchase this material click below link McDonald’s is a fast-food chain, and a big one at that, with nearly 14,000 U.S. restaurants and more than 37,000 total. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! The respect McDonalds have for the Indian customs and culture reflects in all the operations of the business. This assignment is a case study on McDonalds Corporation which is one of the largest corporation and the best known fast food service provider globally operating in more than 32,000 restaurants over 120 countries. The line of products offered in America and India are stated in a table form as follows; By analyzing both the tables its understood that America has got a variety of products with beef and pork base due to its high consumption rate amongst the Americans but in India it is not that because of the Indian culture which do not permit its people to consume beef and pork by going against their culture and religious values. Marketing Its quite normal to think that the line manager would almost all the time use his position power and would use a telling style of leadership since the typical employee is young or inexperienced. – It refers to the openness of people, their ability and extent of accepting another culture. Almost 75% of the restaurants situated worldwide are operated and owned by their franchisees. • Environmental and animal activists opposed the entry of fast food (like KFC and McDonald’s). This case study is basically on the cultural aspects of the corporation and the cultural differences between the home country (America) and host country (India). McDonald’s entry into India was met with stiff opposition. A same kind of hierarchical structure is followed globally in all the McDonalds restaurants, as they believe in maintaining their on set standards without any fail and thus being successful all the time. Some international companies make an effort to adapt their products to various different cultural environments and McDonalds is one of them. One of the issues rising from McDonald's CSR work, revolves around the Ronald McDonald house charity. For example, this sociocultural external factor creates a diverse set of consumer preferences based on various local and regional markets that McDonald’s must account for in product development. In China, the otherwise mundane commercial transaction has taken on the appearance of a major cultural event, as McDonald’s customers have commented on the chain’s significance to their lives. Learn more about McDonald’s, including its history. The company’s Core Values and Standards of Business Conduct emphasize the importance of supporting people. The franchise system of McDonalds offers the franchisee an excellent opportunity to operate and own a quick service providing restaurant but offering a limited menu of value priced foods under the McDonalds system trade name. For instance, the United States’ relationship with the United Kingdom has been strained as of late. But the idea of using McDonald’s as a cultural benchmark – rather in the way the Economist has its Big Mac Index to compare global price movements. It’s in the culture of McDonalds to be structured along the functional lines which are related to the major areas of activities. No plagiarism, guaranteed! Some of the potential problems that McDonalds is likely to face operating globally are as follows; Style – pitch, tone, accent, gestures, signs, expressions etc. For years the company has delivered superior consumer value, enhancing shareholder wealth in the process. It is claimed by anti-McDonald websites that McDonald’s food also contains many chemical additives, some of which may cause ill-health and hyperactivity in children. Globally accepted and fast served healthy food. Free resources to assist you with your university studies! All of the above mentioned factors have also been presented with the help of prepared tables and charts for better understanding. Many see the corporate juggernaut as a symbol of American economic and cultural chauvinism, and European nations in particular have viewed American-style fast food as an insult to their cherished national cuisines. Originally founded in 1954 as a hamburger stand in California, McDonalds is a multinational fast food retailer with presence in over 100 countries (McDonalds, n.d.). We serve delicious food people feel good about eating, with convenient locations and hours and affordable prices, and by working hard to offer the speed, choice and personalization our customers expect. The development of technology and increased industrialization continues to reduce worldwide markets into a global village.However, amidst their massive expansion, multinationals such as McDonald’s face the challenge of different social and cultural business environments. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. These restaurants serve a varied, yet limited, valuepriced menu in more than 100 countries worldwide. Every business has got different cultures and the cultures that are present in the business depend on the management styles and organizational structures that are used, so it’s even the same how it works for McDonalds. Registered Data Controller No: Z1821391. Implementation of Own Cultural Knowledge – Finding some new information about a culture which is useful should be worked on to experience the benefits and learn more. Cultural Issue India – McDonald’s where there’s no beef in the burgers One of the countries where the organization has operations in India, which has a strong adherence to cultural beliefs and religious taboos and traditions. People-Centricity. Independently-owned and operated distribution centers, approved by the Company, distribute products and supplies to most McDonald’s restaurants. Different exchange rates and the acceptance of currencies of other countries. Fast food and cultural sensitivity McDonald's the innovator. McMunchies was a small sandwich shop in England. For more classes visit The following table prepared states clearly the different strategies followed by McDonalds and making it its culture and one of the key reasons for its business success and product acceptability around the globe over the years. In the past, McDonald… Soon after in the year 1958 McDonalds Corporation was born. Operations Marketing Finance Purchasing Property, Field Services Franchising Information Quality Assurance Construction/, Training Charities Services Communications Design. Our mission is to make delicious feel-good moments easy for everyone. To understand this phenomenon, we must first look at the curious history of McDonald’s and other Western fast-food chains in China. Exchange Rates not favorable for the home country to commence business. Commodity cost risks Extremely competitive industry High food, energy, and labor cost concerns Product failures But why is that? The method of Culture Assimilator, Intercultural Training Process helps the trainee in the following mentioned ways; Ability to understand and solve intercultural issues, Helps in effective interaction with people belonging to different cultures, Helps in increasing the stress tolerance capability, Helps in improving knowledge and information about different cultures, Helps in working better on international assignments in an effective and haste free manner, Helps in experiencing expected intercultural interactions. McDonalds celebrate diversity in terms of employee backgrounds. Cross-cultural web design nowadays requires dealing with design issues that include culture-specific color connotations, preferences in layout, animation, sounds, and other effects that are characteristic of today’s generation of websites. Some of the most important countries where McDonalds operates its business globally along with the number of outlets are stated in a table format in the continued page. According to McDonalds policy, it does not make sales of food pr materials to its franchisees directly, instead as a matter of fact McDonalds organize the supply of food and materials to restaurants through approved 3rd party logistics operators. Some of the examples of the different kinds of rewards given to the employees are stated as follows; McDonalds know how to make their employees happy and give them job satisfaction in an effective manner. McDonalds has a goal of 100% total customer satisfaction and their second primary goal is to give back to the community in which they are doing very well globally. After a point of time the restaurant started getting well known for the hamburgers. Building Cultural Knowledge – It refers to learning about other cultures and countries, with the help of internet, books etc. The first issue concerning the employees working in the store of McDonald’s is related to the work culture and psychology of the employees and the motivation level of the part-time and temporary workers to the organisation. Jun 16th 2011. In China, the otherwise mundane commercial transaction has taken on the appearance of a major cultural event, as McDonald’s customers have commented on the chain’s significance to their lives. The chart presented previously under the McDonalds restaurant level management structure is applicable for India as well. These public outcries invited scrutiny of internal practices and a company culture that fails to focus on nutrition and safety issues, according to critics. Effective communications is essential. 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